How to Optimise Your Website for SEO

  • June 16, 2023
  • Matt
  • 3 min read

In the digital age, having a website is only the first step. To attract traffic and increase visibility, you need to optimise your website for search engine optimisation (SEO). SEO involves a range of strategies to improve your site’s ranking on search engine results pages (SERPs). Here’s how to get started.

1. Perform Keyword Research

Before you start optimising, you need to know what you’re optimising for. Use tools like Google Keyword Planner or SEMrush to identify relevant keywords in your industry. These are the terms and phrases your potential customers are searching for.

2. Optimise Your Content

Once you’ve identified your keywords, incorporate them into your content. This includes your page titles, headings, body text, and meta descriptions. Remember, quality content is key. Always provide value to your readers and avoid keyword stuffing, which can harm your SEO.

3. Improve Your Site’s Loading Speed

Page loading speed is a critical factor in SEO. If your site takes too long to load, visitors may leave, increasing your bounce rate and negatively affecting your ranking. Use tools like Google PageSpeed Insights to evaluate your site’s speed and get suggestions for improvement.

4. Make Your Website Mobile-Friendly

With the increase in mobile browsing, having a mobile-friendly website is essential. Google uses mobile-first indexing, which means it looks at the mobile version of your site for indexing and ranking. Ensure your site is responsive and provides a good user experience on all devices.

5. Use SEO-Friendly URLs

Your URLs should be simple, concise, and easy to read. Include your target keyword where possible. This not only helps with SEO but also improves user experience by letting visitors know what to expect from the page.

6. Install an SSL Certificate

Google prioritises websites that are secure. An SSL (Secure Sockets Layer) certificate encrypts data between the user’s browser and your website, protecting it from hackers. Websites with an SSL certificate start with HTTPS rather than HTTP.

7. Optimise Your Images

Large, high-resolution images can slow down your site. Optimise your images by compressing them and using appropriate file formats (like JPEG for photographic images and PNG for graphics). Also, use alt tags to describe your images; this helps with accessibility and allows search engines to understand the image content.

8. Create a Sitemap

A sitemap is a file that lists all the pages on your site, helping search engines understand your site’s structure and find new content. You can create a sitemap manually or use a plugin if your site is on a platform like WordPress.

9. Build High-Quality Backlinks

Backlinks, or links from other websites to your site, signal to search engines that your content is valuable and credible. Focus on building high-quality backlinks from reputable sites in your industry. Guest posting, influencer outreach, and creating shareable content are a few strategies to consider.


SEO is a continuous process, not a one-time task. By regularly updating your content, monitoring your keywords, and making improvements, you can optimise your website for SEO and improve its visibility. Remember, the goal is not just to attract traffic, but to attract the right traffic that will convert into leads and customers.

I hope this guide provides a good starting point for your SEO efforts. If you need more detailed advice or assistance, feel free to get in touch.